Collective impact toolbox [pdf, 2 MB]
...idea? How can you influence them? What are their concerns? What features of your idea will appeal? How will risk be minimised? People feel loss more acutely than gain, even for the same objective amount. Show people how their interests will still be protected if things go wrong. Who are the other stakeholders? Who would the idea affect? What would they say to decision makers? Do any of them have close links to influential decision makers? Can you adapt your idea to cover their concerns?...