BSA Fine letter trials report Final Report [pdf, 1.5 MB]
...changes can sometimes have a big effect. For example, simplifying documents, using checklists or sending text-message reminders can all have positive effects on how people behave. A behavioural-insights approach involves applying realistic models of human behaviour to policies and interventions. It combines empirical evidence from social sciences (such as social psychology, behavioural economics, and anthropology) with human-centred design. In practice, behavioural insights often invo...