BSA 21 day text Final report [pdf, 893 KB]
...the recipient’s first name are especially effective at increasing the likelihood they will pay their fines.10 Another UK example shows that adding the recipient’s name to a text-message reminder increases the likelihood that they will attend a job fair, from 10.5% to 14.8%.11 • Including extra information and motivational messages. Using social norms (behaviours that other people demonstrate, such as paying their fines) in reminder letters is effective in increasing payment of...