I Ltd v V Ltd [2024] NZDT 97 (18 January 2024) [pdf, 187 KB]
...conduct that was misleading and was likely to mislead for the following reasons: (a) The photograph of OB on V Ltd’s website that was available to I Ltd showed OB with bare arms. The large [animal] tattoo was not on OB’s arm. (b) V Ltd was responsible for choosing the photographs for the website. (c) V Ltd knew that since the photograph on the website had been taken, OB had a large [animal] tattooed onto her arm. The tattoo was done approximately two years prior and the infor...