How to Simplify Guide - Behavioural Science Aotearoa [pdf, 328 KB]
...(2009). Salience and taxation: Theory and evidence. American economic review, 99(4), 1145-77. 4 Shrestha, S., Lenz, K., Chaparro, B., & Owens, J. (2007, October). “F” Pattern Scanning of Text and Images in Web Pages. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 51, No. 18, pp. 1200-1204). Sage CA: Los Angeles, CA: SAGE Publications. 5 Thalmann, M., Souza, A. S., & Oberauer, K. (2019). How does chunking help working memory?. Journal of Experi...